And the potential to expand coverage to a wide range of historically neglected sports – witness NBC’s all-encompassing Olympics coverage via its TV Everywhere app – is having an upward effect on licensing costs. Its business model is built around a premium subscription package, but free viewing is also available.Ĭo-founders Martin Floreani, Mark Floreani and Madhu Venkatesan may have found their niche at just the right time: sports is driving the growth of online video – particularly live. The company now offers on-demand video of more than 19 different sports, sorted into sport-specific channels, and says it adds two to four new types of sports to its coverage each quarter. FloSports started in the mid-2000s with a library of Greco-Roman wrestling and track and field footage – the co-founders traveled around the country in an old Ford conversion van, recording video of events that at the time had little to no coverage from major sports networks.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |